Does Lamborghini really need the money?

REALLY?
What the hell...

makes Lamborghini, whose cheapest car is over $100,000, want to crap all over their brand by licencing it for a piece like this?
This is a 32 pound, $130, road bike(It cast a similar shadow anyway). You can see, in the shot there, that it is has Gripshift shifters on it.
I know what you are thinking,"What magic was used to get those things that far up a set of drop bars"? I'll tell you. They cut the handlebar in two. Yep, sawed it right down the middle. It makes it real easy to put Gripshifters on. Of course you now need this wide ass stem with guide pins to keep the handle bar from falling out or getting misaligned. And you get the bonus(?) of Gripshift.

Gripshift did make shifters for road bikes about 15 years ago but they had the good sense to stop that silliness. And at least when they did make shifters they were meant to fit on the ends of the bars(Usually they were to be found on triathletes aerobars. No doubt a rumor was spread about the three second advantage in the 100K they offered) so you did not have to saw your Cinellis in two.

You may have also noticed the quality assembly work as well. The assembler at MalMart(Name changed to protect the guilty) must have based this fork setup on all those shopping carts he had recently brought in from the parking lot.

Look close and you can see the defeat of the invention: aerobrake levers. See that? The cables just come straight out of the back of the hoods rather than being run cleanly under the tape. This is the most ironic part of the whole bike(Even more than the name) They built this thing as cheap as possible and then spent extra for brake levers with a feature that did not get used. They could have dropped the price another five bucks if they had just put some non aero levers on. Would have matched that lovely single pivot brake much better.

Reminds me of this awesome thread on BikeForums. A lovely exchange between the MalMart fans and lovers of actual bikes.